![]() ![]() It's a balancing act: Shakira duets with Beyonce, Juanes does Rock En Espanol and we see how J-Lo constantly reinvents herself. We see how Pepsi adopted Ricky Martin after his hit Livin' La Vida Loca: "This is an historic moment, this is real crossover." It was called The Latin Explosion.īut Latin pop stars need to keep their Latin audience on-side while finding new and expanding markets. He shows us how radically he helped transform Shakira's music and image. Young Latin stars like Jennifer Lopez (from the Bronx), Shakira (from Colombia ) hurried to record with Emilio. ![]() Says producer Desmond Child: "I had goosebumps something special was happening." It was: Ricky Martin became America's first cross-over pop star, and Mottola went to work. ![]() At the 1999 Grammys, Ricky sang The Cup of Life, partly in Spanish, partly in English. He found the teenage star of a Puerto Rican boy band and groomed him into Ricky Martin. Sony record boss Tommy Mottola adds: "I saw an opportunity to make the Miami sound go international". Producer Sergio George: "Gloria made Hispanics hip. Emilio and Gloria tell how they created that international Latin pop hit. The city fathers decided to clean up, and the sound track for a new Miami was Conga. Miami was perceived as a gangster's paradise depicted in the movie Scarface as the capital of crack cocaine and crime. An escalating crime scene was worsened by the infamous Mariel Boat Lift from Cuba, causing a racial backlash. But Miami's glitzy image became a problem. "Instead of art imitating life, it was life imitating art". In the early '80s, a TV crime series called Miami Vice, with its fashionable clothes, guns and cars, helped make the city the style capital of the States. Beat to every DJ in Miami and it went to number one. Emilio Estefan: "I came without my dad and mum and I said: 'What's going to happen to my life'?" Emilio would revitalise the Latin music scene together with his wife, Gloria, in 1984. When Fidel Castro launched his revolution in Cuba, 300,000 refugees fled to Miami. More Video: Watch all the Latin Music USA clipsĬentre-stage in inspiring a generation of Latin artistes to cross into the American mainstream was the country's most Latinised city: Miami. In order to see this content you need to have both Javascript enabled and Flash installed. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |